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Comprehensive B2B Marketing Asset Suite

Industry

Instrument Distribution

Year

2025

Company

LPD Music

53%

Increase in Click Rate

34%

Reduction in catalog filler

349

Pages redesigned

5000+

SKUs reformatted

13

Catalogs Created

Tools Used

Developed a comprehensive catalog system that brings together all of LPD Music’s exclusive product lines—including Danelectro, Aria, Pignose, Bamboo, Twisted Wood, and RightOn! Straps—into a single, color-coded master catalog. Each brand was organized using a structured grid system to ensure consistency, visual clarity, and fast SKU reference. The catalog was designed for both print and digital use, supporting dealer education, sales rep outreach, and event handouts.

In parallel, created a series of branded intro sales sheets tailored specifically for new leads and potential dealers. These single-page sheets were strategically designed to highlight key product lines, brand identity, and top-selling SKUs—serving as visually impactful, low-barrier entry points for sales conversations and account activation.

At a Glance

A clean, cohesive catalog system highlighting LPD’s exclusive product lines—built for clarity, designed for scale.

BLUEPRINT OF PIGNOSE
BLUEPRINT OF ARIA
BLUEPRINT OF DANO
LPD CATALOG COVERS
LPD Catalog Open
TABLE OF CONTENTS OF CATALOG
TYPOGRAPHY OF CATALOG
CATALOG GRID
CATALOG COLOR PALLETTE
PIGNOSE INTRO PACKET
DANO INTRO PACKET
ARIA INTRO SHEET

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